Nia Caldwell
Media Relations Lead
Former business-desk journalist. Nia has placed founders in national outlets for a decade and leads every media strategy.
About Northbeam
A PR agency built for measurable outcomes
We started Northbeam on a simple belief: publicity should pay. Every pitch, story and placement ladders up to growth you can see in the numbers.
Our story
Senior operators, not account-manager layers
Northbeam was founded by publicists who had run newsrooms-side desks and brand-side launches. We kept seeing the same failure: agencies selling activity — clip counts, vanity impressions — instead of outcomes.
So we built the opposite: a compact senior team where the person who pitches your story is the person who shaped the strategy. Fewer clients per strategist, deeper relationships with journalists, and reporting that ties coverage to traffic, pipeline and revenue.
120+
Brands guided
900+
Stories placed
96%
Client retention
What we stand for
Principles behind every placement
Outcomes over output
We measure share of voice, referral traffic and branded search — never just clip counts. If it doesn’t move the business, we don’t recommend it.
Relationships before transactions
Journalists take our calls because we bring them stories their readers want — researched, exclusive where it counts, and never spray-and-pray.
Radical transparency
Shared pipelines, honest timelines, monthly reports you can actually read. You always know what we pitched, what landed, and what’s next.
Our Team
Meet the team behind your success
Anna Lindqvist
Content Director
Anna turns executive ideas into op-eds, keynotes and narratives that journalists quote and audiences remember.
Sofia Marchetti
Founder
Sofia founded Northbeam after leading communications for two venture-backed scale-ups through acquisition.
Let’s make your brand impossible to ignore
Tell us where you want to be known. We’ll map the fastest credible route there.
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