Our client results
Scaling a fintech startup with digital PR
Harborline had a product reviewers loved and a brand nobody had heard of. Twelve months later, it owned its category conversation.
Harborline
85%
Growth in organic traffic
180k
New audience reached
60+
Earned placements in 12 months
The challenge
A great product in an invisible brand
Harborline’s budgeting platform had best-in-class retention, but branded search was flat, journalists hadn’t heard of it, and every funding conversation started with “so what do you do again?” Paid acquisition was working — and getting more expensive every quarter.
The founding team needed third-party credibility fast: coverage that would make investors, partners and customers take them seriously before the next raise.
The approach
Own one conversation, then expand
We resisted the urge to pitch everything. Instead, Harborline owned a single timely theme — the death of the traditional monthly budget — with proprietary spending data no one else had.
Founder profiles, a data-led report, reactive commentary on every fintech headline and a steady cadence of customer stories built month-over-month momentum across business press, podcasts and newsletters.
The outcome
From unknown to unavoidable in twelve months
Organic traffic up 85%, driven by linked coverage on high-authority domains.
180,000 new audience members reached across press, podcasts and creator partnerships.
Branded search volume tripled — investors started arriving already convinced.
A press page of 60+ logos that now anchors every sales deck and hiring post.
“In a landscape where visibility is everything, Northbeam gave our story a stage. They didn’t just get us covered — they made us quotable.”
Maya OkaforGrowth Director, HarborlineYour brand could be our next result
Tell us where you want to be known. We’ll map the fastest credible route there.