The Northbeam blog

Notes on getting noticed

Playbooks and honest takes from the strategists pitching your industry every day.

Media Relations · 7 min

The media pitching playbook we use for every client

Subject lines, sequencing, follow-up cadence and the three-sentence structure behind our highest-converting pitches.

Nia Caldwell · Media Relations Lead

Measurement · 6 min

Forget ad-value equivalency. Here are the five metrics that actually connect coverage to revenue.

Sofia Marchetti · Founder

Thought Leadership · 5 min

Nobody quotes platitudes. A practical method for turning strong opinions into placed op-eds.

Anna Lindqvist · Content Director